A renowned British professional hair care brand known for its focus on high-quality hair care and its commitment to innovation and sustainability. Founded in London in 1986 by hairdresser Umberto Giannini, the brand has become a benchmark in the industry thanks to its advanced formulas, natural ingredients, and visible results. Its products are designed for salon use but are also accessible for home care, incorporating essential oils, botanical extracts, and advanced hair technologies (such as Keratin Shield and Hyaluronic Acid).