- New
High-performance coloring without oxidation, ammonia, and derivatives.
Innovative technology for the best hair protection - without oxidation or ammonia. Gentle as a semi-permanent color, recommended for pregnant women and allergic individuals (a preventive test on a small area is always recommended). For extraordinary shine and long-lasting vibrant color intensity.
Elumen works only with direct acid color pigments. Its unique and innovative penetration system ensures that the pigments are transported and captured deeply in the hair. This purely physical, yet highly effective principle works in an acidic environment and ensures a protected coloring process without compromising the longevity and shine of the color result, which is very bright!