DAX (Imperial DAX Company, Inc.) is one of the most iconic and long-standing brands in the history of hair care, especially within the African American and Latino communities. Founded over 70 years ago (in the 1950s) in New Jersey, USA, it is a global leader in hair styling and styling products.
DAX is synonymous with tradition. While newer brands focus on lightweight gels or mousses, DAX has remained true to classic formulas of pomades, waxes, and heavy oils.