Serical is the best-kept secret of Italian elegance in hair care. It's a brand that feels classic, reliable, and deeply nourishing. Renowned for its iconic 1000ml masks, Serical is the go-to brand for those seeking salon-quality results at home without the hassle. Its specialized formulas—based on key ingredients like keratin, plant placenta, and milk—are designed to detangle, soften, and revitalize even the most chemically damaged hair. European effectiveness within everyone's reach.