The makers of bold, expressive semi-permanent hair colour since 1981.
For over 40 years, Directions has been the go-to name for vibrant, statement-making hair colour, created for every mood, moment and form of self-expression.
With a strong commitment to cruelty-free, vegan-friendly products, sustainable production and hair-friendly formulas, its iconic range is built on decades of dedicated colour expertise.
Manufactured in the UK by in-house master mixologists and loved by a global community of DIY colourists and salon professionals, Directions is a trusted name in semi-permanent hair dye, delivering on quality, care and principles.
Everything Directions does is guided by a core set of values that reflect who the brand is and why it exists, shaping its products, its community and its commitment to bold, ethical colour.