Brand born in 2002, in New York. Pioneering a new innovative hair care category with the launch of No-Poo Original, an innovative alternative to traditional shampoo. This first non-foaming conditioning cleanser is sulfate, paraben and silicone free to gently cleanse curls without stripping the natural oils they need to look healthy, bouncy, and just plain pretty. No-Poo changed the industry and the lives of countless curly friends.